Evaluation: Part II

How effective is the combination of you main product and ancillary task?

Our media products have a running theme, this is of course the 'zombie'. We did this for consistency and synergy within the products; this is becomes the emblem of the Pendulum brand. This association will have an effect on all the products such as the music video, poster and CD; as the poster is marketing and advertisement the audience will have taken this information in, this is called the hypodermic needle theory; this is where the audience has no control on what information is fed to them through the media. This then creates 'hype' around the media products as the 'synergy' suggests that now the CD and the Music video will now get publicity through this poster.

The theme of the media products do not keep up the consistancey of a house style, for example: the font is not the same all the way through the products. this is due to poor communication between me and my partner.The pallet of the products are mostly black white and purple; these are dark 'ominous' colours that have connotations of darkness and evil. 

The CD front cover is a picture of a zombie with half of his face in the light and half in the shadows, this creates contrast. Contrast makes the picture stand out to the audience which grabs there attention. Where the darkness it on the actors face in the crevas of the actors left eye, as you cannot see his other eye this does not ensure the audience with trust for the character as you cannot see the full extent of his gaze, thus it gives the impression that he's hiding. The white eye was edited on in the post production stages of the CD cover, This was to alienate the audience from the character for you not to trust him as he's not quite human (which leads onto the uncanny valley ). We even made the actor wear contrasting clothing to get the full impact.

The back cover is mostly white which contrasts the front of the CD, this gives an overall impact on the product and makes it stand out to audiences. The picture is of an over the shoulder shot of a zombie and a man looking in the mirror and the man has just noticed that there is a zombie behind him just about to attack him. In the reflection of the mirror the zombie is in black and white, the man is in colour. However in the foreground the man is in black and white and the zombie is in colour. This is to get a sense of shock in the the man's mind of this is surreal encounter, as black and white has connotations of 'being out of place' as seen in the film 'The Wizard of OZ' As when in Kansas is black and white and 'Oz' being in colour. This also leaves an enigma in the audiences mind of 'will he survive or not?' which will draw the audience in to the visual story.

We used the same shade of purple as we used as the colour of make-up on our actor around his eye's, this shade of purple is being radiated off the light bulb, which is black; this subverts the audiences expectations as the norm of glowing light bulbs is a glowing white light, as we chose black it contrasts to the audiences perceptions. The writing in this poster is not the same as the other products as said earlier, it's due to poor communication's.The writing in the poster has connotations of the military as this is the font they use on military weapons and also the font they use in the popular 80's T.V show 'The A-Team'.

The combination of the ancillary task and the main product is effective with synergy of a symbol, this is repetitions of association. That the exposure of on product is benicial for all with synergy as they are kinetic promotion.