What have you learned from your audience feedback?
We used many mediums of getting feedback on our products such as: Questionnaires, posting and getting audience feedback on social networking sites and doing one-to-one interviews.
For questionnaires we sent out 100 questionnaires and then collected the information to put in some graphs, we found out what age range used were into each different genre of music, and if they watch music videos and where they view them. We found that 24% of the people we asked were mostly into Drum & Bass and we would compose a short-list of suitable Drum & Bass songs to feature in our music video.We then found that the age range that tests well with drum and bass demographic are the 17-19 age range, this was taken into consideration of what had to cater for this demographic. We then found the ideal length for the music video, the mode for the 17-19 age range is around 3 minutes of there attention which they could spare watching a music video. Then there was finding what the content would be influenced by the audiences decisions, then the outcome was they would prefer a comedic narrative, as this is the most entertaining genre for a short period of time. The out come was that we were going to make a music video that contained a Drum & Bass song for 17-19 year olds that was 3 minuets long and have a comedic narrative.
we also posted our video on the popular social networking Facebook, It received 8 likes, and comment to follow that followed were ' This is jokes! epically when matt falls off the bed you can see ed laughing!' this was a mistake in the filming production but was picked up on, however it would be more helpful if the feedback was more constructive. 'O and strobe is sick booii!' which means that he enjoyed the strobe part of the music video. And another person wrote 'absolute genius' which may be a bit of a overreaction but it's feedback none the less. The problem may be that audiences are not that critical when you're in a platonic relation of fear of causing offence. We also took feed back off the Youtube where the video is posted, it contains 4 'likes' 0 'dislikes' and which also contained the comment 'Newman (me) and Adam (media partner) as cops, Brilliant'.Overall the feedback off comments and off social networking sites are very positive, however could of been more critical.
In our one-to-one interviews that are here, these were more progressive than the social media pages that were more appraisal than criticizing. All these interviewees fit the demographic of the music video, Cameron says that he's impressed with the music choice as it's upbeat and will go well with the chase scenes.He also enjoys the idea of the zombie, zombies tested well with the demographic. However he is concerned with the violence as he doesn't approve of it; however in the narrative it's a matter of survival which justify s the violence in the music video.Mark has similar feelings about the zombie, but has concerns about the idea of it being a joke at the end; that would ruin the comic relief at the end and would not have the pull back and reveal effect on the story. however this was indeed cut out in post production, this was due to a poor delivery of the lines from the actors and the footage was an anti-climax. Beccy has conflicting feedback with the other interviews by saying she likes the ending, but she doesn't like the fact that you couldn't hear the conversations between the characters, although there is very little dialogue in the music video this was a good suggestion to think about if we should integrated the dialogue with the music, but this would've taken the attention away for the music and not have been as effective as before. This may have been because she was not entirely happy with the song choice, which has conflicted with other peoples interests.
We have learnt that audience feedback and conflict as the audience are inderviduals and have different preferences, and that getting feed back from friends may not of as constructive than a demographic sample interviewee.
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