After this thought shower I have concluded that the demographic of there target audience is Males from the ages of 14-20, they are on a low wage charged by the hour. They come under the social groups 'Skaters' or '
Hipsters', there hobbies include skateboarding and BMX-ing. They often shop at shops '
Topman' often wearing makes such as '
Superdry' checked shirts, skinny jeans and some boat or canvas shoes. They live in western countries such as the UK and US. They also listen to other similar bands that are:
the Prodigy and
TC.
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