This video is based on the narrative of a man being a hypocrite, It's parodies the Reality TV presenter Jeremy Kyle. The narrative starts with the presents in the dressing room, the camera pans around to reveal a picture of a happy smiling family. He then walks out the dressing room being handed pieces of paper to make him look important, the camera reveals the audience and the cameras. There is lots of low angle shots of the presenter looking smug, this is so that it makes the audience feel inferior, also the smug expression on his face is so that the audience distance themselves from the character; being smug has bad connotations. The characters on the reality TV show are shown fighting, the camera then cuts to a shot of the presenter laughing and shouting 'You're a disgrace!' which makes the Presenter look sadistic; as it's a bad attribute this then makes the audience feel hatred towards the character. After the show is finished, the presenter then goes on to do drugs, hires a prostitute, commit adultery, drink and party in a montage of clips. Yet Again the Camera chest harness is used to show disorientation whilst the presenter is high and drunk He then goes on to drink and drive, Whilst he's doing this he then crashes his car. The screen then turns black and then uses repetition as it then starts again in the dressing room, to create the effect of a cycle of this is what he does everyday of his life.
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