Target Audience for Pendulum

After this thought shower I have concluded  that the demographic of there target audience is Males from the ages of 14-20, they are on a low wage charged by the hour. They come under the social groups 'Skaters' or 'Hipsters', there hobbies include skateboarding and BMX-ing. They often shop at shops 'Topman' often wearing makes such as 'Superdry' checked shirts, skinny jeans and some boat or canvas shoes. They live in western countries such as the UK and US. They also listen to other similar bands that are: the Prodigy and TC.

Pendulum History

'Formed during 2002 by three musicians from Western Australia with similar visions and musical backgrounds.' They all wanted to 'create a new sound that they felt was missing from dance music. The individual members behind Pendulum have been active in Perth’s live music scene for several years: producer / vocalist / keyboardist Rob Swire and producer / bassist Gareth McGrillen played together in the acclaimed Perth band Xygen, while Paul ‘El Hornet’ Harding had been a veteran of the Perth DJ scene.'

The members of the band are:

 Rob Swire (vocals/synth/producer)

Gareth McGrillen (bass guitar/DJ)

Peredur ap Gwynedd (guitar)

Paul 'El Hornet' Harding (DJ)

KJ Sawka (drums)

Verse (MC

          

 '2005 saw Pendulum release their debut artist album on Breakbeat Kaos, the highly acclaimed ‘Hold Your Colour’ that went on to sell in excess of 300,000 copies and spawned their first Top 30 hit in the shape of the single ‘Slam / Out Here’. The band’s full live experience (which adds guitarist Peredur ap Gwynedd, drummer Kodish and MC Verse to the core trio) also became an exciting prospect with a defining headline performance at Glastonbury’s Dance Stage being a particular highlight. By now the biggest artist on the underground, Pendulum aimed to continue their rise by signing a new deal with Warner Bros. Records / Ear Storm.'

 'Having spent a second summer as the defining band of the international festival circuit (including phenomenal receptions from crowds at Glastonbury, Download, Isle of Wight and T in the Park festivals), Pendulum released their third studio album 'Immersion' in May this year, which went straight to Number 1 in the Official UK album chart. Summer 2010 has seen Pendulum smash the international festival circuit once again, and with Australian and European tours and a huge UK Arena Tour on the horizon, the Pendulum juggernaut continues to roll on, devastating all in its path.'

' In 2006, Pendulum's old label Breakbeat Kaos released an album containing a 2-year-old Pendulum DJ mix without their permission, resulting in group member Rob Swire denouncing the album on public internet forum Dogs on Acid. This issue has since been resolved; DJ Fresh is included on the list of acknowledgements in the Immersion booklet, and Pendulum is now working with Breakbeat Kaos again, on the vinyl release of the singles "Witchcraft" and "The Island".

Electronic musician Goldie has criticized Pendulum's single "Granite" for being what he calls a "sh*t single", and accused the band of not acknowledging the drum and bass scene from which they came.For the band's part, in an interview with The Times Swire cited "Goldie making concept albums about space and his mum" (in the words of The Times reporter) as one of the reasons why he was not initially keen on the genre; he claims to have been more into “breakbeat, straight up house and hardcore” before Gareth McGrillen, who is Pendulum's bassist and was Swire's bandmate in Xygen, introduced him to "more electronic" areas of the genre.This issue has since been resolved aswell, according to Gareth McGrillen in an interview on Theage.com'

Sources: http://www.pendulum.com/  http://en.wikipedia.org/wiki/Pendulum_(band)

Pendulum Star Image

This is all the things that associate with the band and there type of music. There main stereotypical audience is 'Hipsters' these are the people who are philistines of the mainstream, they are normally young teenage males. They also recently have been losing this audience as there is dispute over whether or not they have mainstream or not. They follow the conformity of most music stars cliché 'Sex, Drugs & Rock and Roll' which the Drum & Bass is most  scene at they moment; this is due to the young audience of the genre, they also have associations to all these things on the 'mood board'.

Zombie Research

Zombies are a large part of pop culture. We are using zombies within our music videos, the zombie models will be based on George A. Romearo' s zombie model from his films, however there will be a twist as in Georges films they die and then come back to life, we will be making the character sick, then a virus makes him turn into a zombie. After the infection zombies life revolves around eating flesh, or the brain. The rules of the zombies that we will be using:

• Slow moving 
• Blood thirsty 
• Brain-dead
• Stiff movement 
• Groans 
• Emotionless 
• blemishes on the skin
• Gory 
• White eye's 

These attributes make the audience detach themselves from zombies, and they then root for the hero as they are more relatable. This is due to the graph called the uncanny valley, this is a graph depicting the more the character has human features the more you emphasis with it/them, the dip is called the uncanny valley, and zombies resemble humans but in a way that makes the audience feel uncomfortable. 

Music Video Analysis (Let You Go by Chase & Status)

http://www.youtube.com/watch?v=wpFfM_dili4

This video is based on the narrative of a man being a hypocrite, It's parodies the Reality TV presenter Jeremy Kyle. The narrative starts with the presents in the dressing room, the camera pans around to reveal a picture of a happy smiling family. He then walks out the dressing room being handed pieces of paper to make him look important, the camera reveals the audience and the cameras. There is lots of low angle shots of the presenter looking smug, this is so that it makes the audience feel inferior, also the smug expression on his face is so that the audience distance themselves from the character; being smug has bad connotations. The characters on the reality TV show are shown fighting, the camera then cuts to a shot of the presenter laughing and shouting 'You're a disgrace!' which makes the Presenter look sadistic; as it's a bad attribute this then makes the audience feel hatred towards the character. After the show is finished, the presenter then goes on to do drugs, hires a prostitute, commit adultery, drink and party in a montage of clips. Yet Again the Camera chest harness is used to show disorientation whilst the presenter is high and drunk He then goes on to drink and drive, Whilst he's doing this he then crashes his car. The screen then turns black and then uses repetition as it then starts again in the dressing room, to create the effect of a cycle of this is what he does everyday of his life.

Music Video Analysis (With Or At Me by Jack Johnson)

http://www.youtube.com/watch?v=vM_10MzkX6k&ob=av2e

This music video's is for Jack Johnson's new song 'With or at me'. It's set in a small venue where Jack Johnson is playing a 'secret' gig. However it's interrupted by one of the comedians on hit U.S. TV show ' Saturday Night Live' who ridicules Jack Johnson (on the show Saturday Night Live). He constantly distracts Jack whilst he's on stage, so then he then retaliated by jumping of stage and then gliding through the air and tackling  the comedian to the floor. They then have a fight in the middle of the gig which leads to the comedian getting hit by a car. After getting hit by the car they then realize how ridiculous the whole fight is and make friends, this is until the song finishes and the comedian hits Jack over the back with a wooden chair.
you can tell the location is a music video due to the denotations of the lights, crowd and musical equipment on stage. You warm to the performer on stage as you can tell he is having a good performance this can be told by the audience smiling, dancing and having a general good time, this contrasts to the comedian with this friends; whom are having there own conversations by themselves, texting and being loud and rude. Even the two characters contrast in the senesce of fashion; As Jack wears a pastel blue t-shirt, jeans and flip flops which all have connotations of being laid back and impartial. However the comedian wears a trench coat, trousers and a shirt and tie; The trench coat has connotations of being dubious and suspicious, which these appearances a poler opposites.
When the comedian enters the club, he's in a mid-shot on a dolly, then edited in slow motion this means that it is a kay event to the video. Which it then zooms in on Jack's eye's which are scowling at him entering the club; this conveys Jack's hate for the comedian, the zooming on scowled eyes is derived from the old western cowboy films which did this shot when there was a shootout which was about to commence. Plus when Jack is on stage the camera cuts between long shots and close ups. In the long shots are a POV shot from the audience, and it's always a low angle shot ; to make Jack look superior to the audience, the camera also uses the rule of thirds with the silhouette of the audience, the light between the silhouette and the light on stage contrast, this makes the performers on stage stand out. The rule of thirds is used again where the comedian is tackled in mid-air by Jack; This shows how much energy has go in to the tackle to see him fly through the air, and it also makes it very clear to the audience what has just happened as the action was so quick. During the fist fight the camera is on a harness on the actors chest, thus using the actor as a dolly; this gives the effects of the actors being disgruntled or disorientated. After this sequence the camera is focused on a two arms being tied by a scarf and then zooms out; this makes the audience give there whole attention to the the action that has just taken place.
The sound of the song by Jack Johnson called 'With Or At ME' is constantly playing over the top; it's a very mellow folk song which contrasts the action which happens. There are gaps in the music where dialogue happening on screen. However even when the song is playing, the sound effects are layered on top to give the punches on screen more impact.

Introduction

Our media team had the original idea of researching and making a short film, we run Ideas past each other, and we then decided to a narrative. Then to some dispute we then decided that we will make a music video instead of a short film, but still using the narrative (which is explained in the video). We then had a narrative, which we decided on what had the most potential, The narrative that had the most potential was the Zombie Idea, Which is about a adolescent boy goes over to his friends house with a bit of cold, which turns out to be a Zombie infection. He then runs around the house getting chased by the zombie, which he then finds a weapon and kills him. Then at the end there it then is revealed that they were on the TV show punk'd. This is similar to the 'pull back and reveal' joke technique, when the set-up to the joke is setting the scene, but the pull-back reveals that the audience weren't right the first time.

we have also decided on a short list of songs:

Build Me Up Buttercup: The Foundations. http://www.youtube.com/watch?v=iol0B-clFFM

The Prodigy: Invaders Must Die. http://www.youtube.com/watch?v=gTw2YvutJRA

Foreign Beggars: Contact. http://www.youtube.com/watch?v=Pb55ep-DrSo

Pendulum: Witchcraft. http://www.youtube.com/watch?v=ogMNV33AhCY&ob=av3e

Zombie Disco Squad + Spoek Mathambo: We Should Bang My Noze(Blend): http://www.youtube.com/watch?v=rVkcFM9DLuc&p=F2738AAF2C6E19B5&playnext=1&index=18 

the song we then chose that suited the Zombie Genre the most was...Pendulum, Witchcraft!